Made With:

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    Bond Complex

    Repairs and strengthens hair bonds, improves elasticity, reduces breakage, and balances hair porosity.

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    Moringa

    Packed with vitamins A, B, and E, as well as iron and zinc, nourishes the scalp, promotes hair growth and moisturises.

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    Amla

    Rich in vitamin C and antioxidants, strengthens hair follicles, promotes healthy hair growth, and improves scalp health.

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    Ceramides

    Aids in moisture retention, strengthens hair, and promotes hair elasticity.
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    Cruelty Free and Vegan

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    Protein Free

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    Phthalate Free

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    Sulfate Free

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    Silicone Free
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    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

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    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.