Made With:

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    Coconut Oil

    Hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

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    Shea Butter

    Deeply moisturises and conditions hair, reduces frizz, promotes strength, and protects against environmental damage. Its natural properties add shine, soothe the scalp, and minimise breakage.
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    Strengthens Hair up to 125%

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    Increases Moisture by 33%

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    Reduces Breakage up to 87%

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    Eases Combing up to 32%
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    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

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    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.