Made With:

  • Close-up of a water droplet creating ripples on water surface

    Water + Sub-micron Technology

    Enables deep ingredient penetration to strengthen the scalp's protective barrier for enhanced damage protection.

  • Close-up of black and red rice grains

    Forbidden Black Rice

    Used in traditional Chinese & Asian medicine, protects hair & scalp, promotes growth & fights hair loss.

  • Close-up of green palm leaves

    Saw Palmetto

    Strengthens the hair while reducing hair shedding and hair thinning.
  • White raindrop icon on a black background

    Improves Hair Moisture by 31%

  • Black and white icon of a person with an afro and stars on a white background

    Improves Wet Combing by 57%

  • White icon of a wrench and screwdriver on a black background

    Improves Dry Combing by 59%

  • White silhouette of a flexed arm muscle on a black background

    Improves Hair Strength by 123%

  • Three black droplet shapes on a white background

    Improves Scalp Moisture by 130%
  • Black and white photo of a man in a suit speaking

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Hand adjusting a metallic mechanical component on a larger machine.

    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful hair product packaging with 'Cowash' branding on a light green background

    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

  • Skincare product swatches on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

Featured In

  • Newspaper article about Ariana DeBose's Met Gala ombré cornrow braids, featuring BeautyCon logo.
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