8 Amazing Products That Moisturise, Strengthen, and Detangle. Infused with Vitamin C, and Vitamin E.
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Discover the magic of As I Am JBCO Collection, meticulously formulated to restore and repair your hair and scalp health, bringing out vibrant, manageable, and natural curls. Embrace a new era of hair care with detangled, strengthened hair fibers for radiant curls.

Made With:

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    JBCO

    Moisturises hair and scalp, thickens hair, protects against damage and add shine.

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    Vitamin C

    Promotes collagen production, aiding in hair strength, growth and hair damage.

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    Vitamin E

    Acts as an antioxidant, nourishing the scalp and hair follicles, promoting circulation, and protecting against oxidative damage.
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    Strengthens Hair up to 125%

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    Increases Moisture by 33%

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    Reduces Breakage up to 87%

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    Eases Combing up to 32%
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    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

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    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.