Collection: Produits
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Long & Luxe GroWash
Prix habituel £14.80Prix habituelPrix unitaire / par£14.80Prix promotionnel £14.80 -
Long & Luxe GroYogourt
Prix habituel £8.80Prix habituelPrix unitaire / par£8.80Prix promotionnel £8.80 -
Sérum Cuir Chevelu Long & Luxe
Prix habituel £15.90Prix habituelPrix unitaire / par£15.90Prix promotionnel £15.90 -
Shampoing Long & Luxe
Prix habituel £12.95Prix habituelPrix unitaire / par£12.95Prix promotionnel £12.95 -
Conditionneur d'eau de riz
Prix habituel £12.10Prix habituelPrix unitaire / par£12.10Prix promotionnel £12.10 -
Shampooing Micellaire à l'Eau de Riz
Prix habituel £11.00Prix habituelPrix unitaire / par£11.00Prix promotionnel £11.00 -
Pulvérisation d'eau de riz
Prix habituel £14.30Prix habituelPrix unitaire / par£14.30Prix promotionnel £14.30 -
Rosemary Conditioner (237ml)
Prix habituel £8.40Prix habituelPrix unitaire / par£8.40Prix promotionnel £8.40 -
Rosemary Edge Control (57g)
Prix habituel £6.30Prix habituelPrix unitaire / par£6.30Prix promotionnel £6.30 -
Rosemary Hair Wax Stick (75g)
Prix habituel £15.00Prix habituelPrix unitaire / par£15.00Prix promotionnel £15.00 -
Rosemary Leave-In Conditioner (237ml)
Prix habituel £8.40Prix habituelPrix unitaire / par£8.40Prix promotionnel £8.40 -
Rosemary Oil (60ml)
Prix habituel £9.00Prix habituelPrix unitaire / par£9.00Prix promotionnel £9.00 -
Rosemary Shampoo (237ml)
Prix habituel £8.40Prix habituelPrix unitaire / par£8.40Prix promotionnel £8.40 -
Rosemary Styling Mousse (237ml)
Prix habituel £11.00Prix habituelPrix unitaire / par£11.00Prix promotionnel £11.00 -
Rosemary Water (475ml)
Prix habituel Du £4.99Prix habituelPrix unitaire / par£4.99Prix promotionnel Du £4.99 -
En venteGel Lissant
Prix habituel £5.21Prix habituelPrix unitaire / par£7.45Prix promotionnel £5.21En vente -
En venteTant d'humidité
Prix habituel £7.31Prix habituelPrix unitaire / par£10.45Prix promotionnel £7.31En vente
Get to Know Your Hair Type on our Blog
Discover how to care for your unique curls, coils, or strands with science-backed insights from our latest posts.
As I Am in the Press
See what everyone’s saying about us — explore our latest media features and publications.
FREQUENTLY ASKED QUESTIONS
How do I know my hair type?
Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.
Can I have more than one hair type?
Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.
Why do different hair types need different products?
Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.
Can I switch between collections?
Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.
Are As I Am products safe for color-treated or relaxed hair?
Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
















