• A bottle of Long & Luxe Shampoo from As I Am with a predominantly pink label and a dark cap.
  • long and luxe product image white background
  • long and luxe product image white background
  • long and luxe product image white background
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Shampoing Long & Luxe

Shampoing Long & Luxe

£9.71
£12.95 £9.71
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Ingredients

Aqua/Water/Eau, Aloe Barbadensis leaf Juice, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Punica Granatum Fruit Juice, Glycerin, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulala Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract, Melia Azadirachta Leaf Extract, Glycyrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Niacinamide, Phytosterols, Caffeine, Biotin, Trifolium Protense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nellle) Extract, Cola Acuminata Seed Extract, Pirocione Olamine, Hydroxypropyl Methylcellulose, Maltodextrin, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Fragrance/Parfum, Beta Vulgaris (Beet Root) Extract, Sodium Benzoate, Ethylhexylglycerin, Tetrosodium EDTA, Celeareth-60 Myristyl Glycol, Polyacrylamide, Benzyl Benzoate, Limonene, Linalool, Red 33/CI 17200

How to Use?

Rub ample amount of shampoo between palms. Lather through wet hair. Massage hair and scalp, leave on for 5 minutes and rinse well. Repeat if necessary.

Made With:

  • Close-up of halved pomegranates showing juicy red seeds.

    Pomegranate

    Rich in antioxidants, vitamins, and minerals which nourish the scalp and strengthen hair.

  • Halved passion fruit on a white surface with an orange background

    Passion Fruit

    High in vitamin C, which aids in collagen production essential for maintaining hair strength and elasticity.

  • Close-up of a green aloe vera plant with water droplets on its leaves.

    Aloe Vera

    Has natural moisturising properties, which help to nourish the scalp and promote healthy hair.
  • Solid black square

    Cruelty Free & Vegan

  • Molecular structure diagram of a chemical compound on a white background

    Phthalate Free

  • Solid black square

    Sulfate Free

  • claims icon graphic

    Paraben Free
long and luxe product image white background

Lengthen & Strengthen Your Hair.

Removes flakes and product Build-up, while also detangling.

Moisturises and cleanses hair and scalp.

Strengthens hair for longer hair lengths.

A special blend that works to promote healthier hair and scalp.

According to our lab results, this shampoo...

  • White silhouette of a flexed arm muscle on a black background

    Improves Tensile Strength by 10%

  • White icon of a wrench and screwdriver on a black background

    Reduces Breakage by 47%

  • White icon of a person with long hair on a black background

    Eases Combing by 17%

    After One Wash

A moisturising and cleasning shampoo.

Tout afficher
  • Black and white photo of a man in a suit speaking

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Hand adjusting a metallic mechanical component on a larger machine.

    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful hair product packaging with 'Cowash' branding on a light green background

    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

  • Skincare product swatches on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

Frequently Asked Questions

Who is this collection designed for?

This collection consists of products specifically designed for lengthening the hair. It offers the perfect regimen for naturalistas aiming to grow their hair longer and stronger.

Is this for all hair types?

Yes, the Long & Luxe collection is suitable for all hair types, including type 2 hair / 2c hair.

Which other As I Am products pair well with our Long & Luxe Strengthening Shampoo for the best results?

Pair with the Long & Luxe Conditioner to soften and detangle, and follow with the Long & Luxe GroYogurt to lock in moisture and support manageability.

Is it suitable for colored or chemically treated hair?

Yes, this collection can be used on color-treated or chemically relaxed hair.

Is this collection free from harmful additives?

This collection is cruelty-free, phthalate-free, talc-free, paraben-free, sulfate-free and vegan. It comes in degradable and recyclable packaging.

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