• A bottle of Curl Clarity Shampoo with a label that includes the product name and mentions it is sulfate-free, suitable for color-treated hair, and enhances detangling.
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Shampooing Clarté Boucles

Shampooing Clarté Boucles

£9.45
£9.45 £9.45
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Ingredients

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance/Parfum, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Limonene

How to Use?

Thoroughly wet your hair. Apply a moderate amount of As I Am Curl Clarity Shampoo and massage into your scalp and hair to create a rich lather.

Work the shampoo through your hair, ensuring even distribution and a deep cleanse from root to tip.

Rinse thoroughly. If needed, repeat for a second lather.

Make sure all shampoo residue is rinsed out completely.

For best results, follow with the As I Am Hydration Elation Intensive Conditioner, or the As I Am Detangling Conditioner.

Made With:

  • Coconut split open with pieces scattered on a light background

    Coconut Oil

    Hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

  • Close-up of a pile of walnuts with a blurred background

    Shea Butter

    Deeply moisturises and conditions hair, reduces frizz, promotes strength, and protects against environmental damage. Its natural properties add shine, soothe the scalp, and minimise breakage.
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    Vegan and Cruelty Free

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    Paraben Free

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    Silicone Free

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    Sulfate Free

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    Phthalate Free

  • Solid black square

    Gluten Free
  • White tool icon on a black background

    62%

    less force required to comb

  • Black and white icon of a person with an afro and stars on a white background

    78%

    less force required to detangle curls

Discover gentle cleansing & manageable hair with Curl Clarity Shampoo.

Tout afficher
  • Black and white photo of a man in a suit speaking

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful hair product packaging with 'Cowash' branding on a light green background

    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

  • Skincare product swatches on a beige background

    Clean Ingredients

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

What’s special about our Classic Collection?

The Classic Collection was crafted to address the unique needs of individuals with curly & coily hair. It incorporates natural ingredients such as Shea Butter and Coconut Oil to nourish, define, condition, and add shine to natural hair.

What’s in it?

Shea butter: deeply moisturises and conditions hair. Reduces frizz and promotes strength, offering protection against environmental damage. Its natural properties also add shine, soothe the scalp, and minimise breakage.

Coconut oil: hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

Is this line suitable for all hair types?

The Classic Collection is suitable for Type 3 & 4 hair. Whether you have natural curls or are transitioning from chemically treated hair, this collection is designed to enhance the natural beauty of the hair. It also works for Type 2 hair / 2c hair.

Which other As I Am products pair well with our Curl Clarity Shampoo for the best results?

Follow with Hydration Elation Conditioner to replenish moisture post-clarifying. On styling days, apply Coconut Leave-In Conditioner before using gels or creams.

Is this collection free from harmful additives?

Yes. All products in the Classic Collection are sulfate-free, paraben-free, and free from harmful chemicals.

Is it suitable for colored or chemically treated hair?

For color-treated natural hair, the Classic Collection is recommended. If the hair is relaxed, the Curl Clarity Shampoo and Conditioner are recommended.

What results should I expect?

The Classic Collection enhances and defines curly and coily hair, while also conditioning and adding shine to the hair.

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