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L'exaltation de l'hydratation

L'exaltation de l'hydratation

£12.45
£12.45 £12.45
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Ingredients

Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Betaine, Cetyl Esters, Glycerin, Cetyl Alcohol, Quaternium-91, Cetearyl Alcohol, Cetrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Phytosterols, Mangifera Indica (Mango) Seed Butter, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Camellia Oleifera Leaf Extract, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Offcinarum (Sugar Cane) Extract, Fragrance/Parfum, Tocopheryl Acetate, Caprylyl Glycol, Phenoxyethanol, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Sodium Benzoate, Caprylic/Capric Triglyceride, Abies Balsamea (Balsam Canada) Resin, Limonene

How to Use?

  • After shampooing or co-washing, distribute the As I Am Hydration Elation Deep Conditioning treatment throughout your hair.
  • For best results, leave the treatment on for 15 to 30 minutes. Cover your hair with a plastic cap during this time.
  • After removing the cap, add a bit of water to your hair and use the remaining conditioner to help detangle your hair.
  • Rinse your hair thoroughly to remove all the conditioner.

Made With:

  • Coconut split open with pieces scattered on a light background

    Coconut Oil

    Hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

  • Close-up of a pile of walnuts with a blurred background

    Shea Butter

    Deeply moisturises and conditions hair, reduces frizz, promotes strength, and protects against environmental damage. Its natural properties add shine, soothe the scalp, and minimise breakage.
  • Solid black square

    Vegan and Cruelty Free

  • Molecular structure diagram of a chemical compound on a white background

    Paraben Free

  • Solid black square

    Silicone Free

  • Solid black square

    Sulfate Free

  • Solid black square

    Phthalate Free

  • Solid black square

    Gluten Free
  • White icon of a wrench and screwdriver on a black background

    60%

    less force required to comb

  • Black and white icon of a person with an afro and stars on a white background

    75%

    less force required to detangle

Our intensive conditioner deeply moisturises, making detangling a breeze.

Tout afficher
  • Black and white photo of a man in a suit speaking

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Hand adjusting a metallic mechanical component on a larger machine.

    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful hair product packaging with 'Cowash' branding on a light green background

    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

  • Skincare product swatches on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

What’s special about our Classic Collection?

The Classic Collection was crafted to address the unique needs of individuals with curly & coily hair. It incorporates natural ingredients such as Shea Butter and Coconut Oil to nourish, define, condition, and add shine to natural hair.

What’s in it?

Shea butter: deeply moisturises and conditions hair. Reduces frizz and promotes strength, offering protection against environmental damage. Its natural properties also add shine, soothe the scalp, and minimise breakage.

Coconut oil: hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

Is this line suitable for all hair types?

The Classic Collection is suitable for Type 3 & 4 hair. Whether you have natural curls or are transitioning from chemically treated hair, this collection is designed to enhance the natural beauty of the hair. It also works for Type 2 hair / 2c hair.

Which other As I Am products pair well with our Hydration Elation Conditioner for the best results?

Use after Curl Clarity Shampoo for intense hydration. Between wash days, alternate with Coconut Cowash to maintain moisture without buildup.

Is this collection free from harmful additives?

Yes. All products in the Classic Collection are sulfate-free, paraben-free, and free from harmful chemicals.

Is it suitable for colored or chemically treated hair?

For color-treated natural hair, the Classic Collection is recommended. If the hair is relaxed, the Curl Clarity Shampoo and Conditioner are recommended.

What results should I expect?

The Classic Collection enhances and defines curly and coily hair, while also conditioning and adding shine to the hair.

What is the difference between the As I Am Hydration Elation Conditioner and the Detangling Conditioner?

The As I Am Hydration Elation Intensive Conditioner and the As I Am Detangling Conditioner serve different purposes within your haircare routine. Here’s a clear breakdown:

As I Am Hydration Elation Intensive Conditioner

Purpose: Deep treatment to restore moisture, strengthen, and repair the hair.

Texture & Use:

  • Rich, creamy, and designed to penetrate deeply.
  • Used as a weekly or bi-weekly deep conditioner
  • Can be left on for 15–30 minutes, often with heat for deeper penetration.

Key Benefits:

  • Rebuilds dry, damaged hair
  • Improves elasticity and softness
  • Adds deep hydration and nourishment
  • Strengthens hair to reduce breakage over time

Best For: Dry, brittle, or damaged hair in need of a moisture and protein boost

As I Am Detangling Conditioner

Purpose: Daily or regular use conditioner to detangle and soften hair after cleansing

Texture & Use:

  • Lightweight with excellent slip for detangling
  • Can be rinsed out or lightly left in for some hair types
  • Speeds up detangling, reducing breakage

Key Benefits:

  • Instantly softens and smooths the hair
  • Provides slip to help detangle knots
  • Gentle enough for frequent use
  • Can also be used pre-styling for manageability

Best For: Regular use post-shampoo or co-wash; especially helpful for textured or easily tangled hair

Featured In

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