Made With:

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    Avocado Oil

    high in vitamins, antioxidants, and essential fatty acids, that nourish, moisturise, and strengthen the hair.

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    Shea Butter

    helps to nourish and hydrate the hair, promoting softness, shine, and overall hair health.

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    Calendula Extract

    hydrates the scalp, soothes irritation, promotes hair growth, and enhances natural shine and resilience.

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    Coconut Oil

    moisturising & nourishing. strengthens hair while also providing anti-fungal benefits. enhances shine & softness.

According To Our Lab Results, This Collection ...

  • White silhouette of a flexed arm muscle on a black background

    Strengthens Hair up to 125%

  • White raindrop icon on a black background

    Increases Moisture by 33%

  • White icon of a wrench and screwdriver on a black background

    Reduces Breakage up to 87%

  • White icon of a person with long hair on a black background

    Eases Combing up to 32%
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    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

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    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.