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Classic

Achieve beautiful coils and curls, naturally. Our As I Am® Classic Collection is the foundation for all your hair needs. Crafted from nature and curated by science - this line blends favorites like coconut oil and shea butter with turmeric, tangerine, and beetroot. Natural tresses are left nourished, strengthened, and defined from the roots to the ends

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25% off

Classic Co-Wash

£12.10 £9.07

Sold out

Leave-In Conditioner

£8.80 £6.60

25% off

Curling Jelly

£8.95 £6.71

25% off

Double Butter Cream

£10.95 £8.21

25% off

Curl Clarity Shampoo

£9.45 £7.08

25% off

Hydration Elation

£12.45 £9.33

25% off

So Much Moisture

£10.45 £7.83

25% off

Smoothing Gel

£7.45 £5.58

25% off

Cocoshea Spray

£8.20 £6.15

Curly Hair By Dr. Ali N.Syed

£49.95