Without hesitation, he and his highly experienced team of R&D chemists enthusiastically began to formulate and provide them samples of products, from cleansers… to moisturizers… to curl definers. It was a wonderful thing. But, not so fast! It took no less than a dozen professional hair care chemists, (several with Ph.D.’s), at least 10 professional hairstylists; countless happy “testers” among employees and the community at large; hundreds of research & development hours and hundreds of thousands of investment dollars to make the vision a reality.
It was all so worth it, because it culminated in the birth of a wonderful array of products, aptly brand-named “As I Am”.For starters, the line consists of 11 wonderfully formulated products designed specifically for tightly coiled and curly hair; each with an impressive ingredient listing that includes many of nature’s finest organic ingredients. As I Am is a separate and distinct enterprise, which markets unique and exclusively-formulated products.