Two hair care products, a bottle and a jar, on a pink and white background.

Embark on a journey to healthy hair with our AS I AM Long and Luxe Collection. Designed to be the perfect regimen for achieving longer, stronger locks, each product works in harmony to promote hair growth and fortify every strand.

Made With:

  • Close-up of halved pomegranates showing juicy red seeds.

    Pomegranate

    Rich in antioxidants, vitamins, and minerals which nourish the scalp and strengthen hair.

  • Halved passion fruit on a white surface with an orange background

    Passion Fruit

    High in vitamin C, which aids in collagen production essential for maintaining hair strength and elasticity.

According to our lab results, this collection...

  • White silhouette of a flexed arm muscle on a black background

    Strengthens Hair up to 125%

  • White raindrop icon on a black background

    Increases Moisture by 33%

  • White icon of a wrench and screwdriver on a black background

    Reduces Breakage up to 87%

  • White icon of a person with long hair on a black background

    Eases Combing up to 32%
  • Black and white photo of a man in a suit speaking

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Hand adjusting a metallic mechanical component on a larger machine.

    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful hair product packaging with 'Cowash' branding on a light green background

    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

  • Skincare product swatches on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.