Temporary Color Gel That Lasts Up To 1 Wash.

For All Hair Types.

Curl Definer.

Works Perfectly On Dark Hair.

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    cruelty free and vegan

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    silicone free

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    phthalate free

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    paraben free

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    armonia free

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    no harsh chemicals
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    Improves Hair Moisture by 60%

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    Strengthens Hair by 14% After One Application

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    Holds Style for 24 Hours

Made With:

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    Ceramides

    Aids in moisture retention, strengthens hair, and promotes hair elasticity.

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    Jamaican Black Castor Oil

    Moisturises hair and scalp, thickens hair, protects against damage and add shine.
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    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

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    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.