Made With:

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    Piroctone Olamine

    Fights dandruff, soothes itchiness, reduces redness, and restores scalp balance for healthier hair.

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    Olive Oil

    Rich in omega-3 fatty acids and antioxidants, It boosts hair health for thicker, stronger, and shinier hair. It penetrates the hair shaft, making hair smooth.

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    Tea Tree Oil

    Treats dandruff, fights scalp infections, stimulates hair growth, moisturises, reduces oiliness, strengthens hair, and prevents hair loss.

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    Peppermint Oil

    Known for its refreshing and cooling properties, it soothes the scalp, boosts circulation, and supports hair growth while reducing dryness and flakiness.
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    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

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    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.