Our Founder & Chemist
Dr. Ali Syed founded As I Am in 2011.
He is a Pakistani refugee & chemist with 45 patents.
One of the world's leading experts in Curly Hair.
Bond
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Bond Leave In Conditioner (237ml)
Regular price £6.74Regular priceUnit price per£8.99Sale price £6.74Sale -
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Bond Conditioner (237ml)
Regular price £7.49Regular priceUnit price per£9.99Sale price £7.49Sale -
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Bond Repair Hair Oil (60ml)
Regular price £6.74Regular priceUnit price per£8.99Sale price £6.74Sale
Rosemary
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Rosemary Shampoo (237ml)
Regular price £6.30Regular priceUnit price per£8.40Sale price £6.30Sale -
Rosemary Conditioner (237ml)
Regular price £6.30Regular priceUnit price per£8.40Sale price £6.30Sale -
Rosemary Water (475ml)
Regular price From £3.74Regular priceUnit price per£4.99Sale price From £3.74Sale -
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Rosemary Styling Mousse (237ml)
Regular price £8.25Regular priceUnit price per£11.00Sale price £8.25Sale -
Rosemary Edge Control (57g)
Regular price £4.72Regular priceUnit price per£6.30Sale price £4.72Sale -
Rosemary Leave-In Conditioner (237ml)
Regular price £6.30Regular priceUnit price per£8.40Sale price £6.30Sale -
Rosemary Hair Wax Stick (75g)
Regular price £11.25Regular priceUnit price per£15.00Sale price £11.25Sale
Coconut
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Classic Co-Wash (454g)
Regular price £12.10Regular priceUnit price per£12.10Sale price £12.10 -
Leave-In Conditioner (237ml)
Regular price £8.80Regular priceUnit price per£8.80Sale price £8.80 -
Curling Jelly (227g)
Regular price £8.95Regular priceUnit price per£8.95Sale price £8.95 -
Sold OutDouble Butter Cream (227g)
Regular price £10.95Regular priceUnit price per£10.95Sale price £10.95Sold Out -
Curl Clarity Shampoo (227ml)
Regular price £9.45Regular priceUnit price per£9.45Sale price £9.45 -
Hydration Elation (227g)
Regular price £12.45Regular priceUnit price per£12.45Sale price £12.45 -
So Much Moisture (237ml)
Regular price £10.45Regular priceUnit price per£10.45Sale price £10.45 -
Smoothing Gel (227g)
Regular price £7.45Regular priceUnit price per£7.45Sale price £7.45
