Our Founder & Chemist
Dr. Ali Syed founded As I Am in 2011.
He is a Pakistani refugee & chemist with 45 patents.
One of the world's leading experts in Curly Hair.
Bond
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Bond Conditioner (237ml)
Regular price £9.99Regular priceUnit price / per£9.99Sale price £9.99 -
Bond Leave In Conditioner (237ml)
Regular price £8.99Regular priceUnit price / per£8.99Sale price £8.99 -
Bond Hair Mask (227g)
Regular price £11.95Regular priceUnit price / per£11.95Sale price £11.95 -
Bond Shampoo (237ml)
Regular price £9.99Regular priceUnit price / per£9.99Sale price £9.99 -
Bond Water (475ml)
Regular price £13.99Regular priceUnit price / per£13.99Sale price £13.99 -
Bond Repair Hair Oil (60ml)
Regular price £8.99Regular priceUnit price / per£8.99Sale price £8.99
Rosemary
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Rosemary Shampoo (237ml)
Regular price £6.30Regular priceUnit price / per£8.40Sale price £6.30Sale -
Rosemary Conditioner (237ml)
Regular price £6.30Regular priceUnit price / per£8.40Sale price £6.30Sale -
Rosemary Water (475ml)
Regular price £9.90Regular priceUnit price / per£13.20Sale price £9.90Sale -
Sale -
Rosemary Styling Mousse (237ml)
Regular price £8.25Regular priceUnit price / per£11.00Sale price £8.25Sale -
Rosemary Edge Control (57g)
Regular price £4.72Regular priceUnit price / per£6.30Sale price £4.72Sale -
Rosemary Leave-In Conditioner (237ml)
Regular price £6.30Regular priceUnit price / per£8.40Sale price £6.30Sale -
Rosemary Hair Wax Stick (75g)
Regular price £11.25Regular priceUnit price / per£15.00Sale price £11.25Sale
Coconut
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Classic Co-Wash (454g)
Regular price £12.10Regular priceUnit price / per£12.10Sale price £12.10 -
Leave-In Conditioner (237ml)
Regular price £8.80Regular priceUnit price / per£8.80Sale price £8.80 -
Curling Jelly (227g)
Regular price £8.95Regular priceUnit price / per£8.95Sale price £8.95 -
Double Butter Cream (227g)
Regular price £10.95Regular priceUnit price / per£10.95Sale price £10.95 -
Curl Clarity Shampoo (227ml)
Regular price £9.45Regular priceUnit price / per£9.45Sale price £9.45 -
Hydration Elation (227g)
Regular price £12.45Regular priceUnit price / per£12.45Sale price £12.45 -
So Much Moisture (237ml)
Regular price £10.45Regular priceUnit price / per£10.45Sale price £10.45 -
Smoothing Gel (227g)
Regular price £7.45Regular priceUnit price / per£7.45Sale price £7.45





















