Our Founder & Chemist
Dr. Ali Syed founded As I Am in 2011.
He is a Pakistani refugee & chemist with 45 patents.
One of the world's leading experts in Curly Hair.
Bond
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Bond Leave In Conditioner (237ml)
Regular price £6.29Regular priceUnit price per£8.99Sale price £6.29Sale -
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Bond Conditioner (237ml)
Regular price £6.99Regular priceUnit price per£9.99Sale price £6.99Sale -
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Bond Repair Hair Oil (60ml)
Regular price £6.29Regular priceUnit price per£8.99Sale price £6.29Sale -
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Rosemary
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Rosemary Shampoo (237ml)
Regular price £5.88Regular priceUnit price per£8.40Sale price £5.88Sale -
Rosemary Conditioner (237ml)
Regular price £5.88Regular priceUnit price per£8.40Sale price £5.88Sale -
Rosemary Water (475ml)
Regular price From £3.49Regular priceUnit price per£4.99Sale price From £3.49Sale -
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Rosemary Styling Mousse (237ml)
Regular price £7.70Regular priceUnit price per£11.00Sale price £7.70Sale -
Rosemary Leave-In Conditioner (237ml)
Regular price £5.88Regular priceUnit price per£8.40Sale price £5.88Sale -
Rosemary Edge Control (57g)
Regular price £4.41Regular priceUnit price per£6.30Sale price £4.41Sale -
Rosemary Hair Wax Stick (75g)
Regular price £10.50Regular priceUnit price per£15.00Sale price £10.50Sale
Coconut
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Classic Co-Wash (454g)
Regular price £8.47Regular priceUnit price per£12.10Sale price £8.47Sale -
Leave-In Conditioner (237ml)
Regular price £6.16Regular priceUnit price per£8.80Sale price £6.16Sale -
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Double Butter Cream (227g)
Regular price £7.66Regular priceUnit price per£10.95Sale price £7.66Sale -
Curl Clarity Shampoo (227ml)
Regular price £6.61Regular priceUnit price per£9.45Sale price £6.61Sale -
Hydration Elation (227g)
Regular price £8.71Regular priceUnit price per£12.45Sale price £8.71Sale -
So Much Moisture (237ml)
Regular price £7.31Regular priceUnit price per£10.45Sale price £7.31Sale -
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