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    Rosemary

    Protects against damage, improves blood flow as a vasodilator. With 10% Rosemary Oil, more effective than 2% Minoxidil.

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    Biotin

    Helps to strengthen and thicken hair. Also, helps stimulate keratin production in the hair.

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    Saw Palmetto

    Saw Palmetto helps reduce hair thinning and supports fuller-looking hair by naturally blocking DHT, a hormone linked to hair loss.

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    Peppermint

    Helps with scalp itchiness. Provides a natural scent & a cooling sensation to the scalp.

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    Melatonin

    Improves hair thickness and density. Clinical studies show Melatonin is a preventive treatment for alopecia and hair loss, delaying hair aging.

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    Copper Tripeptide

    Acts as a skincare ingredient. Strengthens hair follicles, enhances hair elasticity, and promotes hair growth.

  • 100%

    Felt their scalp was healthier after 6 months.

  • 96%

    Saw thicker, fuller-looking hair and noticed hair regrowth after 6 months.

  • 92%

    Noticed new hair growth and increased hair density after 6 months.

By using the As I Am Rosemary Shampoo, Conditioner with 1 ml of Rosemary Oil daily.

These percentages are based on findings from a clinical study conducted with 25 participants.

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    Strengthens Hair up to 125%

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    Increases Moisture by 33%

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    Reduces Breakage up to 87%

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    Eases Combing up to 32%

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    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

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    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.