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Double Butter Cream (227g)

Double Butter Cream (227g)

Regular price £10.95
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Ingredients

Aqua/Water/Eau, Butyrospermum Parkii (Shea) Butter, Hydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Glycerin, Ricinus Communis (Castor) Seed Oil, Cera Alba/Beeswax/Cire d’abeille, Lanolin, Betaine, Polysorbate 60, Beta Vulgaris (Beet) Root Extract, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Germ Oil, Carbomer, Panthenol, Tocopheryl Acetate, Aminomethyl Propanol, Fragrance/Parfum, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Curcuma Longa (Turmeric) Root Powder, Anise Alcohol, Coumarin, Limonene

How to Use?

• Apply sparingly or liberally depending upon your hair's need for moisture, manageability and vitality.

• Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed.

• May also be used to set soft lustrous twists and twist-outs.

Tips

• Try using a little As I Am DoubleButter Cream along with the As I Am Twist Defining Cream for in-between re-twist touch-ups.

• Don't rub oils and butters into your finished style too vigorously. It can disturb coil/curl definition. Instead, rub the product between the palms of your hands, then massage throughout the hair and scrunch onto the ends.

• Don't overuse. A build-up of emollients can actually work against your natural curl definition, and instead of looking shinier, your hair may appear dull and matted. 

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    Coconut Oil

    Hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

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    Shea Butter

    Deeply moisturises and conditions hair, reduces frizz, promotes strength, and protects against environmental damage. Its natural properties add shine, soothe the scalp, and minimise breakage.

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    Cruelty Free

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    Paraben Free

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    Silicone Free

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    Sulfate Free

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    Phthalate Free

As I Am DoubleButter Cream for Moisture, Shine, and Softness.

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    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

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    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

What’s special about our Classic Collection?

The Classic Collection was crafted to address the unique needs of individuals with curly & coily hair. It incorporates natural ingredients such as Shea Butter and Coconut Oil to nourish, define, condition, and add shine to natural hair.

What’s in it?

Shea butter: deeply moisturises and conditions hair. Reduces frizz and promotes strength, offering protection against environmental damage. Its natural properties also add shine, soothe the scalp, and minimise breakage.

Coconut oil: hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

Is this line suitable for all hair types?

The Classic Collection is suitable for Type 3 & 4 hair. Whether you have natural curls or are transitioning from chemically treated hair, this collection is designed to enhance the natural beauty of the hair. It also works for Type 2 hair / 2c hair.

Is this collection free from harmful additives?

Yes. All products in the Classic Collection are sulfate-free, paraben-free, and free from harmful chemicals.

Which other As I Am products pair well with our DoubleButter Cream for the best results?

Use after the Coconut Leave-In Conditioner to seal moisture into thick or dry hair. For wash days, start with Coconut Cowash for a gentle cleanse.

Is it suitable for colored or chemically treated hair?

For color-treated natural hair, the Classic Collection is recommended. If the hair is relaxed, the Curl Clarity Shampoo and Conditioner are recommended.

What results should I expect?

The Classic Collection enhances and defines curly and coily hair, while also conditioning and adding shine to the hair.

What is the difference between the As I Am Coconut Double Butter Cream and the Twist Defining Cream?

Both the As I Am DoubleButter Cream and the As I Am Twist Defining Cream are rich moisturisers from the Coconut Collection, but they serve different styling purposes. Here's a clear breakdown of the differences:

As I Am DoubleButter Cream

Purpose: Intense moisture and softness for dry, dull, or brittle hair

Texture & Use:

  • Rich, buttery, leave-in cream
  • Primarily a moisturiser, not a styling product
  • Can be used daily or as needed to soften and hydrate

Key Benefits:

  • Loaded with emollients like cocoa butter, shea butter, and castor oil
  • Seals in moisture
  • Leaves hair soft, pliable, and shiny
  • Great for dry or high-porosity hair

Best For: Moisturising dry curls and coils, protective styles, refreshing twist-outs

As I Am Twist Defining Cream

Purpose: Styling cream to define twists, braids, and other set styles

Texture & Use:

  • Creamy, with a bit more hold than DoubleButter
  • Applied to damp hair before twisting or braiding
  • Sets hair in place as it dries, enhancing curl definition

Key Benefits:

  • Defines and holds twist-outs and braid-outs
  • Reduces frizz and shrinkage
  • Adds light-to-medium hold without flaking
  • Moisturises while shaping the style

Best For: Creating and maintaining twist-outs, braid-outs, or defined curl sets

Definition

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