A great leave-in is a vital first step in styling. Use the As I Am® Leave-In Conditioner after cleansing and conditioning. Your finished style will be softer, shinier and more manageable.
This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.
Curl Durability Increases by x5
Ease of Combing Improves by 65%
Detangling made easier by 80%
Strength of Hair Increase by 9% after One Use
A great leave-in is a vital first step in styling. Use the As I Am® Leave-In Conditioner after cleansing and conditioning. Your finished style will be softer, shinier and more manageable.
This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.
Curl Durability Increases by x5
Ease of Combing Improves by 65%
Detangling made easier by 80%
Strength of Hair Increase by 9% after One Use
Step by Step
Step 1
Apply liberally to clean, wet detangled hair.
Step 2
Distribute well throughout entire head hair.
Step 3
From root to tip, comb through to maintain tangle free alignment.
Step 4
Proceed to style.
Our Promise
Perfect For Curly Hair
A Natural Hair Favorite
Curly Girl Method Approved
No Harmful Ingredients