Made with:

  • Red Onion Juice

    Clinically studied to promote healthy hair growth and support hair follicle activity

  • Isoquercetin

    Supports hair follicle activity and promotes increased hair growth

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    Ceramides

    Strengthens, moisturises hair, promotes healthy hair growth, and improves scalp health
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    Cruelty Free and Vegan

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    Phthalate Free

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    Sulphate Free

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    Silicone Free
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    Strengthens Hair by 10%

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    Moisturises Hair by 36%

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    Eases Combing by 33%

Backed by Science

Clinically tested through ex-vivo studies, Red Onion Juice and Isoquercetin demonstrated measurable increases in hair growth, bridging the power of nature with biotechnology.

Increase in Hair Growth After 7 Days

The ingredients in As I Am products are backed by real science with real results. In lab studies, Red Onion Juice and Isoquercetin boost hair growth by up to 135% and 118%, supporting visibly stronger, healthier strands.

*Ex Vivo Hair Follicle Study

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    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.