• Hand holding a bottle of 'As I Am' shampoo against a teal background
  • As I Am Bond shampoo bottle with text on a textured background
  • Shampoo bottle with teal label on a light blue water background
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Bond Shampoo (237ml)

Bond Shampoo (237ml)

Cleanses gently. Strengthens bonds. Restores damaged hair. Sulfate Free.

  • Moringa
  • Amla
  • Ceramides
£9.99
£9.99 £9.99
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Ingredients

Aqua/Water/Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Betaine, Sodium Cocoyl Isethionate, Cocamide MIPA, Polyquaternium-7, Moringa Oleifera Leaf Extract, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide EOP, Ceramide AP, Phytosphingosine, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Pyrus Malus (Apple) Fruit Extract, Saccharum Offcinarum (Sugarcane) Extract, Camellia Sinensis Leaf Extract, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Sodium Isethionate, Potassium Olivate, Coconut Acid, Fragrance/Parfum, Polyglyceryl-3 Diisostearate, Caprylyl Glycol, Ethylhexylglycerin, Sodium Benzoate, Hydrogenated Polydecene, Polyglyceryl-10 Stearate, Citric Acid, Stearic Acid, Trisodium Dicarboxymethyl Alaninate, Sodium Chloride, Maltodextrin, Potassium Sorbate, Limonene

How To Use

Wet hair thoroughly. Apply to the scalp, section by section, and massage gently to create a rich lather. Rinse thoroughly and follow with the As I Am Bond Conditioner for optimal results.

Made with:

  • Molecular structure graphic on a light blue background

    Bond Complex

    Repairs and strengthens hair bonds, improves elasticity, reduces breakage, and balances hair porosity.

  • Close-up of green leaves with a blurred natural background

    Moringa

    Packed with vitamins A, B, and E, as well as iron and zinc, nourishes the scalp, promotes hair growth and moisturises.

  • Green gooseberries on a branch with leaves against a blurred green background

    Amla

    Rich in vitamin C and antioxidants, strengthens hair follicles, promotes healthy hair growth, and improves scalp health.

  • Molecular structure diagram on a teal background

    Ceramides

    Aids in moisture retention, strengthens hair, and promotes hair elasticity.
  • Solid black square

    Vegan and Cruelty Free

  • Solid black square

    Protein Free

  • Solid black square

    Phthalate Free

  • Solid black square

    Sulfate Free

  • Solid black square

    Silicone Free
  • Black and white icon of a person with an afro and stars on a white background

    Improves Damaged Hair by 38%

  • White silhouette of a flexed arm muscle on a black background

    Strengthens Hair by 21%

  • White raindrop icon on a black background

    Moisturises Hair by 22%

  • Three black droplet shapes on a white background

    Reduces Hair Porosity by 31%

  • Bond Complex Technology

    The innovative Bond Complex Technology (Patent Pending) works by penetrating deeply into the hair fiber to reconnect broken disulfide bonds caused by damage such as brushing, combing, or chemical treatments. This process strengthens the hair structure, restoring elasticity and promoting long-lasting health and resilience.
  • Decorative pattern with wavy lines and 'S' symbols on a light background

    Damaged Hair

  • Decorative design with wavy lines and 'S B' text on a light background

    After Bond Treatment

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.
  • Black line drawing of a paw print with five circular pads on a white background

    Conventional Products

  • Black and white line art of a stylized flower or vine pattern

    As I Am

Repairs damaged hair using advanced Bond Complex Technology.

The collection

  • Black and white photo of a man in a suit speaking

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Hand adjusting a metallic mechanical component on a larger machine.

    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful hair product packaging with 'Cowash' branding on a light green background

    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

  • Skincare product swatches on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

Can I use the Bond Shampoo as a clarifying shampoo to remove product buildup, or is it more suitable for regular use?

The Bond Shampoo is designed for regular use to gently cleanse and strengthen hair using advanced Bond Complex Technology. While it effectively removes daily impurities and buildup, it is not formulated as a clarifying shampoo. For occasional deep cleansing, consider using a dedicated clarifying shampoo. The Bond Shampoo is ideal for maintaining hair health and strength on a regular basis.

What does the Bond Shampoo does?

The Bond Shampoo is designed to gently cleanse while helping to rebuild and strengthen the internal structure of damaged hair. Infused with bond-building technology, it works to repair broken hair bonds caused by heat styling, coloring, or chemical treatments leaving hair visibly stronger, smoother, and more resilient with every wash.

What makes the Bond Shampoo special?

The Bond Shampoo is powered by advanced Bond Complex Technology, along with Ceramides, Amla, and Moringa, to strengthen, repair, and nourish damaged and dead hair. Designed for all hair types, it protects against future damage, reduces hair porosity, and enhances hair vibrance and shine.

What ingredients are featured in the Bond Shampoo?

Key ingredients include:

  1. Ceramides: Strengthen hair strands and reduce frizz.
  2. Amla Extract: Nourishes and enhances hair health.
  3. Moringa Extract: Moisturises and revitalises the hair and scalp.
  4. Copper Tripeptide-1: Promotes hair growth and improves hair vitality.

Which other As I Am products pair well with our Bond Shampoo for the best results?

Follow with the Bond Conditioner to rehydrate and reinforce the hair’s inner structure. On deep treatment days, pair with the Bond Mask for intensive bond repair.

Can I use the Bond Shampoo on colored or chemically treated hair?

Yes, the Bond Collection is safe to use on color-treated and chemically treated hair.

How often to use Bond Shampoo?

You can use Bond Shampoo 2–3 times per week, or as often as you wash your hair. It’s gentle enough for regular use and ideal for maintaining strength and structure in hair that has been damaged by coloring, heat styling, or chemical treatments. For best results, follow with the Bond Conditioner and Leave-In.

Is the Bond Shampoo free from harmful additives?

Absolutely! The Bond Collection is free from sulfates, phthalates, silicones, parabens, gluten, artificial colors, endocrine disruptors, and is completely protein-free, making it a great option for those with protein-sensitive hair.

What results should I expect from using the Bond Shampoo?

With consistent use, you can expect improved hair strength, reduced breakage, enhanced moisture, and vibrant, healthier-looking hair.

Can the Bond Shampoo be used daily?

Yes, the Bond Shampoo is gentle enough for daily use, depending on your hair care routine.

Is the Bond Shampoo suitable for all hair types?

Yes, the Bond Shampoo is suitable for all hair types and textures, including type 2 hair / 2c hair.

Is the Bond Shampoo vegan and cruelty-free?

Yes, all products in the Bond Collection are vegan and cruelty-free.

What does it smell like?

The Bond Shampoo has a light, refreshing coconut scent.

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