Effortlessly detangle curly or coiled hair types with the Long and Luxe Conditioner from As I Am. Infused with a host of beneficial ingredients, including Pomegranate, Passion Fruit and Hydrolysed Lupine Protein, the ultra-hydrating formula restores softness, moisture and shine, whilst rejuvenating the hair and scalp to help promote healthy hair growth. Achieve stronger, longer locks with a salon-worthy finish.

Ease of Combing Improved by 50%
Reduces Hair Breakage by 60%
Improves Scalp Moisturization by 50%
Hair Moisture levels increase by 9% after One Wash

• Spreads easily throughout hair
• Gently cleanses hair and scalp
• Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.
• Makes detangling a breeze.
• Eases combing by 55%.
• Rinses easily from hair.
• Helps promote a healthy environment for hair growth
• Gentle enough for daily use.
• Safe for color-treated hair
• No Harmful or Harsh Ingredients – No Sulfates. No Parabens. No Phthalates.

Aqua/Water/Eau, Punica Granatum Fruit Juice, Glycerin, Cetearyl Alcohol,Cetyl Alcohol, Behentrimonium Chloride, Passiora Edulis Fruit Juice, Hydrolyzed LupineProtein, Betaine, Punica Granatum Seed Oil, Linum Usitatissimum (Linseed) Seed Extract,Cocos Nucifera (Coconut) Oil, Niacinamide, Phytosterols, Keratin, Hydrolyzed Keratin,Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract,Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract,Tocopheryl Acetate, Piroctone Olamine, Fragrance/Parfum, Sodium Benzoate, DipropyleneGlycol, Quaternium-80, Propanediol, Ethylhexylglycerin, Stearamidopropyl Dimethylamine,Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6,Phenoxyethanol, Caprylyl Glycol, Polyacrylamide, Citric Acid, Maltodextrin, BenzylBenzoate, Limonene, Beetroot Red, Linalool, Red 33/CI 17200.

• Wet hair thoroughly

• Rub a liberal amount within palms and distribute throughout hair

• Work product through hair and massage scalp with fingertips as you would a conventional shampoo

• Carefully detangle hair with a wide-tooth comb

• Rinse well

• Repeat only if necessary to remove excessive product build up or for further scalp cleansing.

• Follow with conditioning. Use either As I AmHydration ElationIntensive Conditioning Treatment or As I AmLeave-In Conditioner.

Tips:

• Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.

• While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.

• See more specifics in the Styling Tips section on this subject.