25% DISCOUNT ON CURL COLOR HOT RED & 30% ON EMERALD GREEN!

20% DISCOUNT ON CURLING JELLY

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Replenish the look of your curly hair, with the As I Am Born Curly Curl Defining Jelly Soft Hold. The lightweight formula absorbs fast, avoiding the risk of any heavy, sticky build-up being left behind.

Achieve the look of long-lasting definition, as the luxurious jelly helps to promote natural curl formation, encouraging optimum volume and bounce.

Versatile and smooth, the jelly helps to detangle and minimise the appearance of frizz, while also reducing the chance of flaking. A boost of Argan Oil drenches your tresses in moisture, locking it in for long-lasting, touchable softness.

Improves Hair Moisture by 18%
Firms the Curls and Improves Durability by 209%

Born Curly Argan Curl Defining Jelly

Regular price £9.95
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Sizing 8fl oz - 240g

Made in As I Am Laboratory in the US

Paraben Free

Recyclable Packaging

No Harmful Ingredients

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Replenish the look of your curly hair, with the As I Am Born Curly Curl Defining Jelly Soft Hold. The lightweight formula absorbs fast, avoiding the risk of any heavy, sticky build-up being left behind.

Achieve the look of long-lasting definition, as the luxurious jelly helps to promote natural curl formation, encouraging optimum volume and bounce.

Versatile and smooth, the jelly helps to detangle and minimise the appearance of frizz, while also reducing the chance of flaking. A boost of Argan Oil drenches your tresses in moisture, locking it in for long-lasting, touchable softness.

Improves Hair Moisture by 18%
Firms the Curls and Improves Durability by 209%

Step by Step

Step 1

 Apply while hair is still very damp. Avoid rigorous towel-blotting to minimize frizz.

Step 2

Apply Born Curly Argan Leave-In Conditioner & Detangler, liberally according to instructions.

Step 3

Detangle using a wide tooth comb.

Step 4

Smooth on Born Curl Argan Curl Defining Jelly along small sections, from root to tip.

Step 5

As you near the end of each section, define curls by rotating your fingertips to form a coil.

Step 6

Spray hair with JBCO Water to keep hair damp if it begins to dry. Allow hair to dry completely to set the definition and avoid frizz.

Our Promise

Perfect For Curly Hair
A Natural Hair Favorite
Curly Girl Method Approved
No Harmful Ingredients