Treat naturally curly or coiled hair types to the Long and Luxe Gro Wash Cleansing Creme Conditioner from As I Am. Infused with Pomegranate and Passion Fruit, the lightweight, ultra-moisturising formula nourishes the hair and scalp, whilst promoting healthy hair growth for longer, stronger looking locks. Effectively detangles and defines curls to leave them smooth and manageable without weighing them down. A great way to help cleanse hair and scalp, without sulphates and harsh detergents. Hydrates hair for more vibrant, manageable natural coils and curls.

Increase Hair Strength by 7%
Scalp Moisture levels Increase by 57%
88% removal of Impurities in One Wash
11% Increase in Hair Moisture after One Use

• Includes Aloe Vera, Biotin, Pomegranate and Passion Fruit
• Increases hair strength by 7%
• Scalp moisture levels increase by 57%
• Removes impurities by 88% in one wash
• Increases hair moisture by 11% after one use
• Helps detangle hair
• Moisturises hair and scalp

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Cetyl Alcohol, Punica Granatum Fruit Juice, Cetearyl Alcohol, Cetrimonium Chloride, Glycerin, Cocos Nucifera (Coconut) Oil, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Phytosterols, Ricinus Communis (Castor) Seed Oil, Niacinamide, Caffeine. Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Linum Usitatissimum (Linseed) Seed Extract, Betaine, Butyrospermum Parkii (Shea) Butter, Elaeis Guineensis (Palm) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum Seed Oil, Keratin, Hydrolyzed Keratin, Piroctone Olamine, PEG-40 Castor Oil, Stearalkonium Chloride, Quaternium-18, Propylene Glycol, Fragrance/Parfum, Sodium Benzoate, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Abies Balsamea (Balsam Canada) Resin, Polyacrylamide, Potassium Chloride, Citric Acid, Maltodextrin, Acacia Senegal Gum, Silica, Benzyl Benzoate, Limonene, Linalool, Beetroot Red, Red 33/CI 17200.

• Wet hair thoroughly.

• Rub a liberal amount of GroWash between palms and distribute throughout hair.

• Work product through hair and massage scalp with fingertips as you would a conventional shampoo.

• Carefully detangle hair with a wide-tooth comb.

• Rinse well. Repeat only if necessary to remove excessive product build up or for further scalp cleansing.

• Follow with conditioning.