• A jar of As I Am Long & Luxe Gro Wash Cleansing Creme Conditioner with a pink label and black lid.
  • long and luxe product image white background
  • long and luxe product image white background
  • long and luxe product image white background
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Long & Luxe GroWash (454g)

Long & Luxe GroWash (454g)

£11.10
£14.80 £11.10
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Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Punica Granatum Fruit Juice, Hydrogenated Vegetable Oil, Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Cocos Nucifera (Coconut) Oil, Polysorbate 60, Cera Alba/Bees Wax/Cire D'abeilla, Passiflora Edulis Fruit Extract, Hydrolyzed Lupine Protein, Linum Usitatissimum (Linseed) Seed Extract, Betaine, Niacinamide, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Hibiscus Rosa-Sinensis Flower Extract, Panthenol, Tocopheryl Acetate, Phenoxyethanol, Caprylyl Glycol, Piroctone Olamine, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Aminomethyl Propanol, Maltodextrin, Citric Acid, Polyacrylamide, Carbomer, Citral, Benzyl Benzoate, Limonene, Linalool, Red 33/Ci 17200

How to Use?

Wet hair completely. Rub a liberal amount of GroWash between palms and distribute all over hair. Work product through hair. Massage scalp with fingertips as you would with a conventional shampoo. Detangle hair with a wide-tooth comb. Rinse well. Repeat if necessary for further scalp cleansing or to remove excess product. Follow with conditioner.

Made With:

  • Close-up of halved pomegranates showing juicy red seeds.

    Pomegranate

    Rich in antioxidants, vitamins, and minerals which nourish the scalp and strengthen hair.

  • Halved passion fruit on a white surface with an orange background

    Passion Fruit

    High in vitamin C, which aids in collagen production essential for maintaining hair strength and elasticity.

  • Close-up of a green aloe vera plant with water droplets on its leaves.

    Aloe Vera

    Has natural moisturising properties, which help to nourish the scalp and promote healthy hair.
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Lengthen & Strengthen Your Hair.

Detangles Hair.

Moisturises hair & scalp.

A special blend of natural ingredients that work to promote healthy hair growth.

  • Solid black square

    Cruelty Free & Vegan

  • Molecular structure diagram of a chemical compound on a white background

    Phthalate Free

  • Solid black square

    Sulfate Free

  • claims icon graphic

    Paraben Free

According to our lab results, this cleansing creme conditioner ...

  • White raindrop icon on a black background

    Improves scalp moisture by 57%

  • White silhouette of a flexed arm muscle on a black background

    Increases hair strength by 7%

  • Black and white icon of a teardrop

    Removes 88% impurities

    After One Wash

  • Three black droplet shapes on a white background

    Increases hair moisture by 11%

    After One Wash

A moisturising and cleansing cowash.

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  • Black and white photo of a man in a suit speaking

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Hand adjusting a metallic mechanical component on a larger machine.

    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful hair product packaging with 'Cowash' branding on a light green background

    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

  • Skincare product swatches on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

Frequently Asked Questions

Who is this collection designed for?

This collection consists of products specifically designed for lengthening the hair. It offers the perfect regimen for naturalistas aiming to grow their hair longer and stronger.

Is this for all hair types?

Yes, the Long & Luxe collection is suitable for all hair types, including type 2 hair / 2c hair.

Which other As I Am products pair well with our Long & Luxe GroWash for the best results?

Pair with the Long & Luxe Scalp Serum to nourish the scalp post-wash and the Long & Luxe Curl Enhancing Smoothie for added definition.

Is it suitable for colored or chemically treated hair?

Yes, this collection can be used on color-treated or chemically relaxed hair.

Is this collection free from harmful additives?

This collection is cruelty-free, phthalate-free, talc-free, paraben-free, sulfate-free and vegan. It comes in degradable and recyclable packaging.

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