Treat naturally curly or coiled hair types to the Long and Luxe Gro Wash Cleansing Creme Conditioner from As I Am. Infused with Pomegranate and Passion Fruit, the lightweight, ultra-moisturising formula nourishes the hair and scalp, whilst promoting healthy hair growth for longer, stronger looking locks. Effectively detangles and defines curls to leave them smooth and manageable without weighing them down. A great way to help cleanse hair and scalp, without sulphates and harsh detergents. Hydrates hair for more vibrant, manageable natural coils and curls.
Increase Hair Strength by 7%
Scalp Moisture levels Increase by 57%
88% removal of Impurities in One Wash
11% Increase in Hair Moisture after One Use
Treat naturally curly or coiled hair types to the Long and Luxe Gro Wash Cleansing Creme Conditioner from As I Am. Infused with Pomegranate and Passion Fruit, the lightweight, ultra-moisturising formula nourishes the hair and scalp, whilst promoting healthy hair growth for longer, stronger looking locks. Effectively detangles and defines curls to leave them smooth and manageable without weighing them down. A great way to help cleanse hair and scalp, without sulphates and harsh detergents. Hydrates hair for more vibrant, manageable natural coils and curls.
Increase Hair Strength by 7%
Scalp Moisture levels Increase by 57%
88% removal of Impurities in One Wash
11% Increase in Hair Moisture after One Use
Step by Step
![](http://asiameurope.co.uk/cdn/shop/files/k2.jpg?v=1674659004&width=320)
Step 1
Wet hair thoroughly.
![](http://asiameurope.co.uk/cdn/shop/files/2_276b0d00-0ad0-462b-82a7-f9f258cedd4b.jpg?v=1675362895&width=320)
Step 2
Rub a liberal amount of GroWash between palms and distribute throughout hair.
![](http://asiameurope.co.uk/cdn/shop/files/k3.jpg?v=1674658993&width=320)
Step 3
Work product through hair and massage scalp with fingertips as you would a conventional shampoo.
![](http://asiameurope.co.uk/cdn/shop/files/5.jpg?v=1674606362&width=320)
Step 4
Carefully detangle hair with a wide-tooth comb.
![](http://asiameurope.co.uk/cdn/shop/files/k2.jpg?v=1674659004&width=320)
Step 5
Rinse well. Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
![](http://asiameurope.co.uk/cdn/shop/files/1.jpg?v=1675131517&width=320)
Step 6
Follow with conditioning.
![](http://asiameurope.co.uk/cdn/shop/files/growash.jpg?v=1675462757&width=320)
Our Promise
Perfect For Curly Hair
A Natural Hair Favorite
Curly Girl Method Approved
No Harmful Ingredients