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Treat naturally curly or coiled hair types to the Long and Luxe Strengthening Shampoo from As I Am. Harnessing the powers of Pomegranate, Passion Fruit and Certified Organic Aloe Vera, the lightweight formula gently cleanses the hair and scalp, whilst promoting longer, stronger locks to leave strands fortified from root to tip. Helps to minimise tangling and combing damage for easier styling.

10% Improvement in Tensile Strength
47% reduction in Breakage after One Use
Ease of Combing improves by 17% after One Wash

Long & Luxe Shampoo

Regular price £12.95
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Sizing 12fl oz - 355g

Made in As I Am Laboratory in the US

Paraben Free

Recyclable Packaging

No Harmful Ingredients

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Treat naturally curly or coiled hair types to the Long and Luxe Strengthening Shampoo from As I Am. Harnessing the powers of Pomegranate, Passion Fruit and Certified Organic Aloe Vera, the lightweight formula gently cleanses the hair and scalp, whilst promoting longer, stronger locks to leave strands fortified from root to tip. Helps to minimise tangling and combing damage for easier styling.

10% Improvement in Tensile Strength
47% reduction in Breakage after One Use
Ease of Combing improves by 17% after One Wash

Step by Step

Step 1

Rub ample amount of shampoo between palms and gently lather through wet hair.

Step 2

Massage hair and scalp, leave on for five minutes and rinse thoroughly. Repeat if necessary.

Our Promise

Perfect For Curly Hair
A Natural Hair Favorite
Curly Girl Method Approved
No Harmful Ingredients