Treat naturally curly or coiled hair types to the Long and Luxe Strengthening Shampoo from As I Am. Harnessing the powers of Pomegranate, Passion Fruit and Certified Organic Aloe Vera, the lightweight formula gently cleanses the hair and scalp, whilst promoting longer, stronger locks to leave strands fortified from root to tip. Helps to minimise tangling and combing damage for easier styling.

10% Improvement in Tensile Strength
47% reduction in Breakage after One Use
Ease of Combing improves by 17% after One Wash

• Includes Aloe Vera, Biotin, Pomegranate and Passion Fruit
• Cleanses hair and scalp gently and adds moisture.
• Removes flakes and product build-up
• Reduces tangles and combing damage.
• Strengthens hair for longer hair lengths.
• Improves tensile strength by 10%
• Reduces breakage by 47% after one use
• Ease of combing improves by 17%

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Disodium Cocoamphodipropionate,Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, PunicaGranatum Fruit Juice*, Glycerin, Passiora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa SerrulataFruit Extract, Linum Usitatissimum (Linseed) Seed Extract*, Melia Azadirachta Leaf Extract, GlycyrrhizaGlabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Niacinamide,Phytosterols, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, UrticaDioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Hydroxypropyl Methylcellulose,Maltodextrin, Acacia Senegal Gum, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, CaprylylGlycol, Citric Acid, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglyc-erin, Tetrasodium EDTA, Ceteareth-60 Myristyl Glycol, Silica, Red 33/CI 17200, Polyacrylamide, BenzylBenzoate, Limonene, Linalool.

• Rub ample amount of shampoo between palms and gently lather through wet hair.

• Massage hair and scalp, leave on for five minutes and rinse thoroughly.

• Repeat if necessary.