• A jar of As I Am Long and Luxe Curl Enhancing Smoothie with a red label, placed against a white background.
  • long and luxe product image white background
  • long and luxe product image white background
  • long and luxe product image white background
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Long & Luxe Enhancing Smoothie (454g)

Long & Luxe Enhancing Smoothie (454g)

£11.40
£15.20 £11.40
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Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Punica Granatum Fruit Juice, Hydrogenated Vegetable Oil, Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Cocos Nucifera (Coconut) Oil, Polysorbate 60, Cera Alba/BeesWax/Cire d'abeilla, Passiora Edulis Fruit Extract, Hydrolyzed Lupine Protein, Linum Usitatissimum (Linseed) Seed Extract, Betaine, Niacinamide, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Hibiscus Rosa-Sinensis Flower Extract, Panthenol, Tocopheryl Acetate, Phenoxyethanol, Caprylyl Glycol, Piroctone Olamine, Fragrance/Parfum, Sodium Benzoate, Ethylhexylglycerin, Aminomethyl Propanol, Beta Vulgaris (Beet) Root Extract, Maltodextrin, Citric Acid, Polyacrylamide, Carbomer, Citral, Benzyl Benzoate, Limonene, Linalool, Red 33/CI 17200

How to Use?

Section hair off and apply to damp or dry hair from roots to tips.

Start with a small amount and increase based on thickness of hair. Do not rinse out. Use once to twice a week for best results.

Made With:

  • Close-up of halved pomegranates showing juicy red seeds.

    Pomegranate

    Rich in antioxidants, vitamins, and minerals which nourish the scalp and strengthen hair.

  • Halved passion fruit on a white surface with an orange background

    Passion Fruit

    High in vitamin C, which aids in collagen production essential for maintaining hair strength and elasticity.

  • Close-up of a green aloe vera plant with water droplets on its leaves.

    Aloe Vera

    Has natural moisturising properties, which help to nourish the scalp and promote healthy hair.
  • Solid black square

    Cruelty Free & Vegan

  • Molecular structure diagram of a chemical compound on a white background

    Phthalate Free

  • Solid black square

    Sulfate Free

  • claims icon graphic

    Paraben Free
long and luxe product image white background

Lengthen & Strengthen Your Hair.

A Hydrating Leave-In Styling Cream for Soft, Silky and Shiny Curls. Smooths Split Ends.

For Wavy, Curly, & Coily Hair.

Delivers high definition twists and twist-out styles that are smooth, soft and shiny. Frizz-fighting, no flake, formula.

A light weight, hydrating formula – No residue build up.

View All
  • Black and white photo of a man in a suit speaking

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Hand adjusting a metallic mechanical component on a larger machine.

    R&D

    The As I Am laboratory in the US specialises in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful hair product packaging with 'Cowash' branding on a light green background

    Sustainability

    By prioritising decomposable materials, As I Am ensures products that have a minimal footprint.

  • Skincare product swatches on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

Frequently Asked Questions

Who is this collection designed for?

This collection consists of products specifically designed for lengthening the hair. It offers the perfect regimen for naturalistas aiming to grow their hair longer and stronger.

Is this for all hair types?

Yes, the Long & Luxe collection is suitable for all hair types, including type 2 hair / 2c hair.

Which other As I Am products pair well with our Long & Luxe Curl Enhancing Smoothie for the best results?

Pair with the Long & Luxe Conditioner to prep and hydrate, and layer with the Long & Luxe GroEdges for sleek, finished styles.

Is it suitable for colored or chemically treated hair?

Yes, this collection can be used on color-treated or chemically relaxed hair.

Is this collection free from harmful additives?

This collection is cruelty-free, phthalate-free, talc-free, paraben-free, sulfate-free and vegan. It comes in degradable and recyclable packaging.

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